
Vision
Enrich Every Wardrobe with Better and Affordable Fashion

Mission
We are on a mission to deliver aspirational clothing which is of high quality at affordable prices for all. Continuously deliver new lines of products while investing in better production and design capabilities.
Our Values

Customer Centric
We value building strong relationships with our Customers and aim to better it.

Employee Engagement
We value our association with employees who remain the center stage of delivering better fashion and customer experience

Vendor Relationship
Consistent and close engagement with our vendors have and will remain a key area for improving the supply chain.
Soon the direction of trading in ready garments was set which successfully took off with good business in Washed Casual Mens Shirts. Delhi was still the mainstay location of the business of the trading activities. But sooner he realised that Apparel making was much faster and of quality in Bangalore. Company soon shifted its business to the south with an eye on setting up a production base out of Bangalore. With a small start of purchasing Fabrics from Erode and outsourced setup the company now has dedicated manufacturing facilities which cater to its continuous growth. Over its two decades of operations, the company has expanded its footprint to 1000 Multi Brand Retail Outlets in 10 states.
Our journey began in 1993, and since then, we've been writing a story of success year after year
Our journey began in 1993, and since then, we've been writing a story of success year after year
